Press Release: Standard Chartered KL Marathon Celebrates 10th Anniversary with Introduction of 10 New Race Features

L-R  Rainer Biemans (Project Director, SCKLM and Director, Dirigo Events), Khairul Anuar bin Mohd. Juri (Assistant Director of Culture, Arts, Tourism and Sports, DBKL) and Abrar A. Anwar (Managing Director and CEO, Standard Chartered Bank Malaysia) after launching SCKLM2018

10 January 2018, Kuala Lumpur: The Standard Chartered KL Marathon (SCKLM) today announced 10 new features in celebration of its 10th Anniversary. The new features are:

1. Introduction of Participation History

Runners will have the opportunity to check their participation history through the SCKLM website. This feature would allow runners to see how they have progressed through the years.



1. Introduction of Participation History (example)

2. Kids Dash Timing Chips

For the first time, the Kids Dash participants will be using timing chips to determine their finishing times, as well as allow friends and family to track them through the SCKLM App.

2. Kids Dash Timing Chips

3. Standalone Kids Dash

In order to give more prominence to the Kids Dash categories, the event will be held a day earlier on 7 April. This would allow parents to be present in support of their children instead of being involved in their own respective runs.

3. Standalone Kids Dash

4. SCKLM Juggernauts

Runners who have registered for all 10 editions of the race are now a part of the "SCKLM Juggernauts" who will receive special privileges such as personalised running t-shirts and customised bib numbers.

4. SCKLM Juggernauts

5. Introduction of VIP Package

Runners will be provided with the option to purchase VIP packages that would entitle them to priority Race Pack collection, access to the VIP Area and a breakfast buffet, VIP baggage drop and a Brooks polo shirt and track pants.

5. Introduction VIP Package

6. Motivational Sign Boards

Upon registration for SCKLM, runners can submit a motivational quote that inspires them. The best 20 of these quotes will be displayed on signs along the Full Marathon route with the runner's name attached.

6. Motivational Sign Boards

7. Option to Choose Running T-Shirts With or Without Sleeves

7. Running Tees with or without sleeves

8. Special Commemorative Finisher Medals

To commemorate its 10th anniversary, SCKLM will introduce  medals featuring a unique KL skyline swivel design.

8. Special Commemorative Finisher Medals

9. Introduction of a New Feature within the SCKLM App

The SCKLM App which wonGold at the SPIA Asia Awards held in Bangkok recently, will introduce an exciting new photo feature that will capture runners' memorable running moments.
9. SCKLM App - Photo/Video Intoduction

10. New Full and Half Marathon Routes

To keep the race fresh and challenging, the Full and Half Marathon categories will have a new route that navigates around more of Kuala Lumpur's iconic landmarks.

10. New Full and Half Marathon Routes

RFAR (Run For A Reason) has been an integral component of SCKLM which has benefited and imporved the lives of thousands of Malaysians over the last 9 years. For 2018, the charity beneficiaries are Seeing is Believing - Standard Chartered Bank's initiative to improve access to eye-care across their markets, the National Cancer Society of Malaysia, Hospis Malaysia and DignityFor Children Foundation.

"We are very fortunate to have been able to cultivate a loyal following of runners over the years, with a number of participants who have signed up for all 10 of our races thus far," said Rainer Biemans, Director of Dirigo Events and Project Director of SCKLM at the official launch today.

"We would like to express our heartfelt appreciation to the running community for their support and to celebrate our 10th anniversary, we will be regularly engaging with them over our social media channels to give away a lot of goodies," he added.

L-R  SCKLM2018 Sponsors, Ashty Lee (Marketing Manager, Seiko), Sait Aching (Event & Admin Executive, Pacific Regency Hotel Group), Rainer Biemans, Khairul Anuar bin Mohd. Juri, Abrar A. Anwar, ShenLi Hew (PR and Communications, Lucozade) and Victor Tiew (Brand Manager, Brooks)

SCKLM has also benefited from the strong support shown by its sponsors, primarily title sponsor Standard Chartered Bank Malaysia. "Standard Chartered Bank is proud to once again be the title sponsor of the Standard Chartered KL Marathon and in the tenth year of our association, it is indeed gratifying to see the event become the premier running event in Malaysia, one that is eagerly awaited by the running community here, " said Abrar A. Anwar, Managing Director and CEO of Standard Chartered Bank Malaysia.

Other recurring partners are Brooks, Seiko, Lucozade and Pacific Regency.

L-R  Khairul Anuar bin Mohd. Juri, Rainer Biemans and Abrar A. Anwar after the tour of the SCKLM mini-exhibition

L-R  Khairul Anuar bin Mohd. Juri, Rainer Biemans and Abrar A. Anwar enjoying a light moment at the SCKLM2018 Official Launch



For more information and updates on SCKLM, please visit:

Facebook     : http://www.facebook.com/SCKLmarathon
Twitter         : www.twitter.com/SCKLmarathon
Instagram    : https://instagram.com/SCKLmarathon
Website       : www.kl-marathon.com


vincent

No comments:

Post a Comment

Instagram